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The German initiative for medium business class awarded the international specialty chemicals company for its new specific locally focused websites.
The German initiative for medium business class (Initiative Mittelstand) awarded the specialty chemicals company Bodo Möller Chemie (www.bm-chemie.com) with the IT Innovation Award 2013 in the category of "Online Marketing". The website relaunch now offering twelve languages and market specific multilingual information of the company convinced the jury of experts as innovative IT solution with high added value for the medium business class and is awarded the title "Best of 2013". Managing Director Jürgen Rietschle manages the web presence of his company: "Our completely localized online presence has been seen since its relaunch in 2012 as a complete success and supports our international business significantly. We are therefore especially pleased about receiving the Innovation Prize. "
The Bodo Möller Chemie Group is active worldwide with ten subsidiaries and an extensive network of partners, including South Africa, Scandinavia and Austria. Each of the twelve localized websites represents the relevant products for the market and also provides specific contacts for each area as well as the latest information on news and events. Whether it is about adhesives, additives or composites – the new web concept can inform prospective customers specifically about the services and specialized product portfolios. "Our international oriented web pages support us to react flexibly to the market-specific and country-focused requirements of our customers – so we always provide them with the right solutions," explains Rietschle.
The IT Innovation Award from the Initiative Mittelstand is this year under the auspices of the Lower Saxony Ministry for Economics, Labour and Transport and awards for the tenth consecutive year innovative IT solutions in the German medium business class. For this year's IT Innovation Award a record amount of more than 4900 applications were registered. Bodo Möller Chemie was able to prevail with its new web concept in the top group.
With more than 35 years of experience in distribution of specialty chemicals and adhesives the Bodo Möller Chemie Group (www.bm-chemie.de, www.bm-chemie.com) is the leading trading partner for well-known European companies like DOW Automotive Systems, Henkel, BASF and Huntsman Advanced Materials. The product portfolio of the company includes powerful adhesives and adhesive systems, additives for plastics, coatings, rubber products, textiles, lubricants and other specialty chemicals. Through targeted consulting and locally specific consumer service the Bodo Möller Chemie Group offers their customer for every individual requirement the suitable product and solution.