Initiative Mittelstand awards Offenbach-based company for locally specific web presence.
The Initiative Mittelstand awarded the international specialty chemicals company Bodo Möller Chemie (www.bm-chemie.com) with its “Innovationspreis-IT 2017” in the category "Online Marketing" for its local web presence and gives the title "Best of 2017".
Companies from the DACH region have the opportunity to present their innovative IT solutions since 14 years: this year in 38 different categories and with the support of the Ratiodata GmbH as sponsor, CeBIT as official partner, as well as other known media partners.
Web presence supports business significantly
Already in 2013, the Bodo Möller Chemie Group had convinced the expert jury with its new twelve-language website as an innovative IT solution with high value for medium-sized businesses. Managing Director Jürgen Rietschle is responsible for the company's web presence: "Our completely localized online presence has proved to be a great success since our relaunch and supports our international business significantly. We are therefore particularly pleased to be again awarded the Innovation-IT prize this year. "
Expansion and extension of online services
In recent years, the Bodo Möller Chemie Group has expanded rapidly and increased its online services according to the locally specific concept. The company now has 20 websites in 14 languages, four of them are bilingual and the website of the Swiss subsidiary is trilingual. In this way local customers and prospects can get focused information about the service and the offer: each of the localized websites presents the products relevant to the respective market, specific contacts for each area and up-to-date information about news and events. "As a hub between manufacturing and processing industries, we must always be able to react flexibly to the individual and market- and country-specific requirements of our customers. Our international web presence helps us to provide them with the right solutions in the future, "explains Rietschle.
With 40 years’ experience in selling specialty chemicals, the Bodo Möller Chemie Group (www.bm-chemie.de, www.bm-chemie.com) is the leading partner of well-known global chemical companies, including Dow Automotive Systems, HB Fuller, BASF, Huntsman Advanced Materials and Huntsman Textile Effects. Bodo Möller Chemie, which is headquartered in Offenbach, Germany, has now added its own production plant and its own laboratories for customised formulations and application tests to its portfolio. The company’s products include high-performance epoxy resin, polyurethane and silicone-based adhesives, thermosetting plastics (epoxy resin, polyester, polyurethane, silicone), pigments and additives, textile agents, dyes, electro casting resins, tooling and laminating resins and composites. The experts at Bodo Möller Chemie offer their customers in Europe, Africa and Asia targeted advice and customised on-site services to help them find the optimum product solutions tailored to the individual requirements of many different sectors.